Client ROI
If you pay per qualified call, what are they worth?
$600 a month is the technology fee. $300 per qualified call. There is no setup fee. Enter what a customer is worth and how often you close a stranger. The math is a projection from your numbers — not a promised multiple.
Why the math is conservative
You pay for conversations. Here is what they are worth if you can close.
Cold email is a traffic source. The agency is accountable for qualified calls. You are accountable for closing. If the offer is still built for warm traffic, do not treat a strong month as likely —check the offer first.
We start at 5 qualified calls, not 15
A good-fit offer at 1,000 emails a day can deliver 10 to 15 qualified calls in a month. That is a target for a strong offer, not an average and not a guarantee. The calculator opens at 5.
Stranger close rate is not referral close rate
If you close 40% of people who already know you, start near 20% here. Outbound books people who have never heard of you. Use the rate you actually close strangers at — or half of a referral-only number.
This is a full-send month
Month 1 is mostly warmup, list approval, and ramp. Treat these numbers as a month at full send, not the first invoice.
The starter package
$600 a month for the sending system.$300 per qualified call. No setup fee.
That is 1,000 emails a day — about 30,000 sends in a full month. You are not paying for activity. You pay per qualified call.
Book a CallYour numbers
Enter value, close rate, and qualified calls.
Three inputs. The rest is locked to the starter package. Scoring stays in the browser. Nothing is stored or emailed.
FAQ
How to read this
Why does this start at 5 calls instead of 10 to 15?
A good-fit offer at 1,000 emails a day can deliver 10 to 15 qualified calls in a month. That is a target for a strong offer, not what every client does and not a guarantee. The conservative starting point on a sales call is 5.
Do you guarantee a number of calls or a return?
No. The commercial promise is that you pay the performance fee for qualified calls, not for activity. The multiple on this page is a projection from the numbers you typed.
What counts as a qualified call?
We agree on qualification criteria before outreach starts. Qualified calls come from that agreed list — company type, role, geography, or other filters relevant to your offer.
Will month 1 look like this?
Usually not. Month 1 is onboarding, list approval, warmup, and inbox ramp. Treat this as a month at full send. Sales conversations typically show up more clearly in month 2.